Category: POV

Not so Jogan for Vegan
April 10, 2019
The only thing constant is change, a wise man said. What he should have said however, is that the only thing constant is strange. Because a strange diet has taken over people- the...
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3 Brands that Love Riding the Trend Wave
March 15, 2019
Trend hijacking refers to marketing based on trends. Companies do this by generating content centred around a happening phenomenon. It's not easy to get right - trend hijacking...
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